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How ToStartups

11 Ways to ensure that your website is effective

3 Mins read
  • websites are no longer just a necessity for businesses, they are now necessary for personal use as well. In today's society, if you can't find someone on the internet then chances are you won't be able to find them at all.
  • The lines of what can be found online have blurred and this has led to new ways of being discovered and staying in contact with people.
  • This post will explore ten ways that your website should work in order to meet expectations and ensure it is effective at its job. If even one of these is off, you might not be meeting the expectations of your audience.

Websites are no longer just a necessity for businesses, they are now necessary for personal use as well. In today’s society, if you can’t find someone on the internet then chances are you won’t be able to find them at all. How can you ensure that your website is effective?
The lines of what can be found online have blurred and this has led to new ways of being discovered and staying in contact with people.
This post will explore ten ways that your website should work in order to meet expectations and ensure it is effective at its job. If even one of these is off, you might not be meeting the expectations of your audience.

Things to do in order to ensure that your website is effective

You’ve decided to build a website for your business. How do you ensure that it’s successful? Here are eleven things you should focus on:

1. Original Content

The most important thing for your site is original content. This means that nobody wants to read an article about the same thing they can read elsewhere (unless it’s from a mass media outlet like Forbes or The New York Times). If you want people coming through your site and interacting with your content, then make sure it’s unique and not easily replaceable by anything else they could find online.

2. Original Imagery/Photography

Nobody wants to see something that’s been shared on social media several times already. Of course, original imagery is essential, but you also need to consider which images you use within your site content. Each image should be used for a reason and compliment the content it’s being used with and complement the overall look of your site.

3. Good design

You don’t have to be a designer to make your site look good; you need to take the time to make sure it’s aesthetically appealing, easy-to-navigate, and doesn’t have “broken links.

4. Great User Experience

The last thing you want is for users to visit your site and get frustrated with how difficult it is to navigate. Therefore, it’s essential to make sure that your site has a user-friendly interface and design. That means easy-to-read font styles, a straightforward navigation menu (in a prominent place), and an overall design that doesn’t clutter or distract visitors from the content they’re looking for.

5. Include Contact Information

It’s also essential to make sure that you include contact information somewhere on your site so that if someone needs to reach you directly, they don’t have to try and hunt you down searching through social media or other web pages.

6. Be Consistent

It would be best to make sure that everything on your site is consistent so that it doesn’t have a confusing and confusing mishmash of content. Everything from using the same fonts, color scheme, and navigation should be consistent.

7. Avoid Content Irrelevant content

Having an engaging and relevant website is crucial for increasing traffic to your site. Therefore, avoid including content on your site that does not relate to what you do or how it works. It would be best if you also took the time to make sure the copy on your site is correct and as straightforward as possible so people can understand what you’re saying without having to read through a bunch of verbiage.

8. Add Social Media Buttons

Social media is used by millions of people every day, so it’s crucial to integrate social media buttons within your site so that you can share all your content easily. You can also make it easier for new users to get to know you and learn about what you do by using social media as another way to drive traffic back to your site.

9. Quick load times

The last thing you want is for people who visit your site to have difficulty loading it or navigating through it because it takes forever for them to load. There’s a lot of information online about how to improve how your site loads, so make sure you take advantage of it and work to improve the speed at which it loads.

10. Mobile phone optimization

Optimizing your site for mobile devices help keep mobile users on your site longer (since they won’t be easily distracted by links that lead them away from your website). But it also helps keep their attention on what you have to say without them being distracted by an unrelated link or ad.

11. Easy to navigate

Stick with the basics for your navigation and make it easy for users to get what they need at any given point in time. If you have 10 pages of content, provide links under each page instead of forcing them to page back and forth through each one individually.

Conclusion

In conclusion, the most important thing to remember when it comes to your website is that it’s not the place where you post content that you want people to read; it’s how well you serve up those messages that will get them to turn around and read what you have to say.

To read an interesting article about parenting vs. startups – see here.

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